Aesthetic medicine is quickly becoming an established field of practice. As such, there is ample opportunity to jump on the bandwagon and add aesthetic medical procedures to your practice.
Here are several tips for becoming a professional and popular practitioner in this field:
Train with the best. There is no point in trying to take shortcuts when it comes to acquiring skills in such a complex and sensitive discipline as aesthetic medicine. The Institute of Aesthetic Medicine and Laser, which leads the newly established Indian Society of Aesthetic Medicine, offers a wide range of highly popular accredited courses. You can opt for the best aesthetic courses online if you are interested in facial surgeries, cosmetic treatments, aesthetic treatment, etc.
Acquisition of general knowledge, then sub-specialization. You may find that you are more interested in lasers than injections, for example. While you should definitely get training in all the available aesthetic medicine techniques, you may want to choose one or more subspecialties that suit your interests and patients.
Some subspecialties may fit well with your existing patient base and you should develop an interest in the first. It is only natural that your reputation will be expanded to a wider audience of patients.
Educate your patients. Your role as a physician is to share knowledge and inform patients of the best possible treatment options available to them. Patients may need reassurance that aesthetic medicine techniques are clinically approved, safe, and non-stop. There are adequate treatment plans to suit every need.
Enhance your skills. While advertising is considered unethical in our profession, adding your newly acquired skills and areas of expertise to existing professional practice materials: visiting cards, letterheads, website… may go a long way in supporting the development of procedures in your practice.