Gray Goose is developed by Frank Imported Corporation. Frank is the founder / CEO of the company and came up with this idea in 1997. Gray Goose's idea was to make premium vodka for the market. They partnered with cognac producer François Thibault in France to transfer their skills from cognac production to vodka.
In 1998, the Beverage Testing Institute named Gray Goose the World's Most Delicious Vodka. In 2004, the company was finally sold to Bacardi for $ 2.2 billion. That same year, Gray Goose vodka was the best-selling drink of a premium brand in the United States.
The company chose France for the country's culinary history and for differentiating it from other vodkas made in Eastern Europe. The water used to make vodka comes from natural sources in France and is filtered through champagne limestone made from locally produced French wheat. The company has also developed a smoked glass bottle featuring a French goose in flight and ships its product in a wine-like wooden box.
Economist Thomas J. Stanley discusses the gray hen in his book Stop Acting Rich (2009). Based on extensive research and studies, Stanley describes the gray goose as America's favorite drink, which he defines as "ambitious" (ie, "those who want to remain rich" regardless of their actual income or wealth, and therefore, they spend a lot of money on income statements).
Gray Goose is four to five times more expensive than most competing vodka brands and gets get rank in the top ten in the 2005 New York Times vodka taste test, but has still experienced "tremendous growth in sales "in recent years. And before the business elite, it was seen primarily as a drink, even more so than in items like Rolex watches or Mercedes-Benz cars.